About Those TPS Reports - Carney
The Daily Carnage

About Those TPS Reports

Whether you need to prove your worth in your current ‘social media’ role or you just want to have a bang-up report, the folks at Sprout Social got you covered. When it comes to reporting, think about these things:

  1. What’s your frequency? Weekly, monthly or quarterly. If you report quarterly, you’ll have a lot more data to show trends with. Either way, make sure your frequency is dialed in.
  2. Who’s looking at it? A productive report will have you speaking to the right person(s). A marketing team is likely going to look at a report differently than a CFO. Make sure your reports speak to the person(s) reading them.
  3. KPIs on KPIs: Key performance indicators are v important. Things like, reach, new followers, posts and conversions should be featured somewhere in your report.
  4. Keep it real: Your report can include all the data in the world, but it needs to have some context. For example, what’s the average engagement rate of a business in your industry? Sprout Social calls this principle SMART.
  5. Action items: If you wanna leave a good impression, end your report with specific action items based on the data. For example, I’m going to run more ads based on this finding.
Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts