Philips maintains a web presence at a high-profile piece of digital real estate: sleepapnea.com. What do you do with the domain name of a medical condition affecting 1 in 5 adults in the United States? How do you meet the needs of a wide variety of patients: from the undiagnosed to the most veteran CPAP user?
Over time we have helped Philips examine and reexamine site usage and performance, identifying and correcting pain-points to the user experience. We’ve also examined how it fits into the larger digital landscape, tracking online trends in public awareness and perception of sleep apnea therapy to guide continuing improvements.