Big ticket items like furniture have a long purchase cycle. How do you stay engaged with a customer who may not buy again for a year or two, while getting in front of new customers looking to purchase? We’ve helped Wolf’s play the long game with a variety of strategic digital marketing efforts.
One strategy: not just sending more emails, sending smarter emails. Sending targeted, relevant content to the most engaged segments of subscribers dramatically increases open and click-thru rates. It also reduces needless unsubscribes from customers in the dormant phase of the purchasing cycle.