Adwords is pretty simple…said no one ever. At first glance, it seems like it would be easy. Pick keywords your customers are searching and write ads based off of them. You only have a few lines of ad copy you can use, so you really can’t make many mistakes!
Siiiiiike. With such a small number of characters available for your ads, it’s actually incredibly difficult to write high-performing ads.
Big ups to Klientboost for helping us out with this one. Taking what they’ve learned about Adwords from 100 clients, they boiled down their learnings into 10 tricks you can use to make your Adwords ads perform well. Some of their tips:
- Based on the keywords you’re targeting, you should be able to understand where visitors are in the buying funnel. Make sure your offer and copy match that.
- Use specific, verifiable numbers. Don’t claim to be “the best coffee in the world” because you’re likely not. Instead, use specific numbers – people react positively to specificity.
- Get hyper local. You might think that, because your company operates all over the country, you shouldn’t run local search campaigns. So not true.
- FOMO. Don’t miss out on this tactic in your ad copy. (See what we did there?)
Get the rest of the tips in today’s Read.