Remix your content mix with these 10 alternative formats:
- Live streams offer an interactive, authentic experience that builds trust with users, holding their attention 10 to 20 times longer than an on-demand video.
- Screencasts or screen recordings with narration make your demonstrations, FAQs, and step-by-step instructions more memorable to clients.
- Podcasts that tackle topics in your niche drive brand awareness. In fact, 69% of listeners say they discover new products and services through podcasts.
- Storyboarding or combining panels of text, images, and illustrations can be a powerful well to tell stories like the customer journey.
- AR/VR content is an immersive channel to demonstrates product features, run interactive ads, or offer tutorials.
- Instructographics are like infographics that teach the audience how to do something.
- Carousels generate the most comments and 1.92% higher engagement than single images.
- Shoppable posts appeal to Gen Z, who prefer to do their shopping on social media.
- Ephemeral content like Instagram stories create a sense of urgency to capture attention.
- Gamified content helps you stand out from competitors and generates twice the conversions.
Dig in to each type at G2.
