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You have the content. But how do you break through the noise and get your assets in front of the right people? Here are 10 distribution ideas you might not have considered:
- Put a pin in it. Simple but effective! Pin important posts to the top of your X profile to showcase product announcements or reports.
- Share visuals on LinkedIn. Infographics and charts from long-form content capture attention. Leverage visual assets to re-share older material, driving traffic with minimal effort.
- Run paid Instagram ads. Target audiences most likely to engage to amplify your key assets, even if you don’t have a large organic following.
- Post on subreddits. Reddit’s niche communities offer an opportunity to engage with hyper-specific audiences though non-promotional content that adds to the conversation and drives traffic back to your site.
- DM engaged users. DMing the right people can convert curiosity into leads. Engage with thoughtful responses—not sales pitches—to build genuine connections.
- Create YouTube playlists. If you’ve got video content, don’t let it just sit around. Organize it into YouTube playlists on to keep viewers engaged with your brand and increase your content’s reach.
- Leave a comment. Leave insightful comments on relevant posts made by other users, while subtly referencing your own related content. This positions your brand as an industry participant.
- Use sharable quotes. Make key points from your content sharable, enabling users to distribute it easily on social.
- Email key content. Send valuable content to your email list to keep your leads engaged and drive traffic to your new assets.
- Take the mic. Appear as a guest on industry-related podcasts to discuss key insights and promote your content to new audiences.
Check out the full post by Foundation Inc.
