Last Friday, Rand Fishkin over at Moz spilled the beans. But, these aren’t the scary kind of beans — this is more Sigh-of-Relief kind of news. Not like this news Facebook dropped Thursday…
Okay, back to the stuff that makes us feel good — Google not givin’ a crap. Well, at least in the sense about things we all thought they cared about. A lot of people are under the assumption that anything ‘n’ everything they do with their website or on the web can have an impact. But so many of those things don’t. Rand talks through ten of them in today’s Read (which can also be watched if that’s your thing.)
Here are just a few:
- The age of your website. Google doesn’t care if you’re old or young. Ain’t that beautiful?
- Whether you do or don’t use Google apps and services. Google ain’t shady like that.
- The tech under your site’s hood. Are you using certain JavaScript libraries like Node or React? One is Facebook. One is Google. If you use Facebook’s, does Google give you a hard time about it? Nope. (Facebook might, due to patent issues… that’s, like, strike #3 Facebook!)
- What about using shared hosting or some of the inexpensive hosting options out there? Does it hurt load speed or up time? No? Then, Google doesn’t care.
- Characters that you use as separators in your title element. Does it matter if that separator is the pipe bar or a hyphen or a colon or any other special character that you would like to use? Nah.
Check out what else Google doesn’t give a crap about. Plus, a string of comments from the community adding even more things that don’t affect your rankings!
