Many things in life are tried and true. Maybe it’s your 7:00 AM coffee that always sets you up for a productive day. If that’s the case, maybe 10 cups of coffee will make your day 10 times more productive! (Spoiler alert: it won’t.) Or maybe you do have a killer welcome email, but you can’t just send that for every engagement.
You can double down on things that work, but for best results you’ll want a diverse set of best practices. Luckily, Privy has a killer list of 100 ways to grow your Shopify store and the marketing secrets you should steal in 2021.
- Tell your story. Stories sell. Master your own story and let it be known. Keep a long version on your website’s about page and even include it as a card in a customer’s first order. Tailor a shorter version to send along in emails to customers. Lastly, craft a 1-sentence version of your story to back up your marketing messaging.
- Make sure you have these 2 types of popups.
- A welcome offer can set you up for a great customer relationship. Reward people for visiting your website and offer an incentive to purchase such as a discount or free shipping code. Just make sure you present this popup after your visitor has had a few moments to see your site. Also, make sure the code can easily be found on your site so visitors won’t abandon you while searching for it.
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- A cart saver is the extra nudge to encourage shoppers to check out now. Don’t let your cart go abandoned. Sweeten the deal you provided in your welcome offer and you’ll see quicker conversions.
- Try a unique coupon code instead. A code like “FREESHIP21” could be a master coupon code every visitor to your site can see. But using a unique code like “58U-TT7-B6T” allows you to personalize your offer and even build urgency by including an expiration date.
…take one down, pass it around, 97 Shopify tips on the wall…(seriously, this is just scratching the surface. Check them all out!)
