Hey, Mary! Thanks for stopping by. This newsletter is just for you…
Your name is most likely not Mary unless you’re the .2% on our list with that wonderful name. But if you are one of these Marys, then we’re off to an excellent start with our email personalization. For now, we’ll thank all the Marys out there for being loyal subscribers and we’ll discover 11 email personalization tactics for max impact courtesy of Visiture.
First off, personalization is extremely powerful, and the vast majority of marketers and shoppers agree it’s important. Did you know segmented campaigns have resulted in revenue increases of 760%? And personalization drives sales increases to the tune of 20%. It’s a big deal.
- Create Personalized Subject Lines. Hearing your name and even thinking you heard your name grabs your attention. Seeing your name as you skim the subject lines in your inbox does the same. Whether it results in a click or not, it focuses your attention even for a fleeting moment. Putting names in subject lines leads to more opens. It’s that simple.
- Demographic Segmentation. Your audience is all over the place. Geographically, professionally, socially, financially, and more. Segmenting groups based on differences will help you target them more effectively. Your message for a sophomore biology major vs a partner in a law firm will benefit from some nuance – and segmentation can help you deliver.
- Exploit Browsing Histories. Marketers love cookies. When someone spends time reading about a product on one of your pages, you gain valuable information you can use by sending an email about that product to the person browsing. Further incentivize conversions by sending the email with a special offer included.
- Leverage Purchase Histories. When you know exactly what a customer will buy, then you can target them with similar offerings. Don’t ignore purchase history. Upselling and cross-selling are made easier with this information.
Read on for 8 more great tips.