Supercharge your PPC campaign on Google Ads with these 10 hacks:
- Enhance relevance by mastering the art of single keyword ad groups.
- Employ ad extensions wherever possible to be more prominent and engaging.
- Optimize and adjust bids by device to meet your users where they’re at.
- Schedule your ads for peak performance when your target audience is most active.
- Refine your ad’s location targeting so you can exclude irrelevant areas and bid for others more aggressively.
- Use dynamic keyword insertion to let Google tailor your message for optimal relevance.
- Implement remarketing lists for search ads (RLSA) so you can bid aggressively for high-value users.
- Experiment with different match types to find the most effective strategy for your campaign.
- Use negative keywords along with the positive to save your budget.
- A/B test everything to collect data for insights.
Check out Entrepreneur to drill down through each hack.