11 LinkedIn Content Ideas in 2022 - Carney
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11 LinkedIn Content Ideas in 2022

Don’t know what to post on LinkedIn? Wether it’s for a brand page or your personal branding, finding the right traction on LinkedIn can be tricky. Luckily, LinkedIn resources are out there. The platform has been growing in engagement, down-ranking engagement-bait, and even providing pocket guides.

PostBeyond has a handy guide of its own to give you ideas, too. Here are 11 content ideas to get you started:

  1. Original, Long-Form Content – LinkedIn is great for white papers, guides, reports, case studies, and even LinkedIn-hosted newsletters.
  2. LinkedIn Articles – We mentioned newsletters as one of LinkedIn’s new features, but you can also write articles natively into the LinkedIn platform.
  3. “Adjacent-Industry” Content – Look at other, but related, industry content to your own. It gives you a chance to expand your network in those other areas.
  4. Original Data – LinkedIn is about providing value and what’s more valuable than data? Investing in research helps with thought leadership and content to use across multiple channels.
  5. Celebrations – Brands should be celebrating company-wide and individual employee achievements when they can.
  6. Quick Tips, Hacks, How-Tos – If it has value, it’ll get eyes. If it’s bite-sized, it’ll get shared!
  7. Clips from Webinars – Don’t forget to repurpose your long-form videos and webinars. Post highlights, teasers, and helpful clips from them.
  8. UGC – Look for ways to use what employees and/or customers say about you.
  9. Team Spotlights – Keep it human out there. Focus on the people that give your brand life. That way you can celebrate your team while also attracting more talent with a glimpse into company culture.
  10. Discussions – This isn’t so much something to post, but something to take advantage of on LinkedIn. Seek out discussions and topics on other posts to put a spotlight on your expertise.
  11. Customer Spotlights – If you don’t have testimonials about you, make one about your partnerships instead. Share the love and celebrate customer achievements or turn a relationship journey into a mini case study.

Check out PostBeyond’s full post for more examples and ideas for your LinkedIn content!


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