12 Expert Ideas to Improve Your Content Marketing for Better Leads - Carney
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12 Expert Ideas to Improve Your Content Marketing for Better Leads

Here’s a trend that will never fade (right up there with everyone’s obsession over the Kardashians (but for real, that one needs to fade)): content marketing.

Not only does content marketing cost 62% less than outbound marketing, but it also generates three times more leads. If you’re not already on the content marketing bandwagon, it’s time to jump on. 🚀

But if you’re already neck-deep in content, how do you make sure your content marketing game is on point and generating leads?

What better place to get some answers than the Content Marketing Institute? Keep readin’ for all things baller content marketing from the experts themselves. #Swoosh

1) Don’t Create The Wrong Content

If you have a “crank-it-out” mentality and aren’t focusing on a thought-out strategy, it’s time to make some changes. Low-quality leads often come from creating content no one is searching for or content that is created for the wrong audience.

Make it your mission to gear your content more towards the decision-makers and that it’s quality content they’re searching for.

2) Make ‘em Click

A+ content ain’t easy to create. But, it’s also not enough to generate the leads you’re looking for. That’s why it’s essential to conduct market research for as specific audience targeting as possible. Aaaaand, you gotta know when and where your content is most successfully interacted with.

Focusing on all of these important details allows you to succeed in getting the data from your audience that you highly desire. If your content and timing is on fleek, your audience is more likely to interact with gated data.

💡 You already know there are more expert ideas below. 💡

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