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Here’s how to leverage Pinterest SEO to generate more organic and paid traffic from the platform:
- Create a business account: Convert or sign up for a Pinterest business account for access to analytics and ad tools. Optimize your username, profile description, and logo for search visibility.
- Link your website: Add the Pinterest tag for tracking, verify your website for profile branding on Pins, and install the Save button to boost Pin shares.
- Set clear goals: Define traffic and conversion goals aligned with Pinterest’s strengths, such as lead generation and brand discovery. Start with metrics like impressions and re-Pins before pursuing conversions.
- Conduct keyword research: Use Pinterest’s guided search, niche categories, and Promoted Pins to identify high-performing keywords for your Pins and boards.
- Organize boards strategically: Name boards using top search terms in your niche, use custom cover images, and populate boards with high-quality Pins.
- Design SEO-friendly Pins: Use a 2:3 image ratio (1,000px x 1,500px), bold colors, and keyword-rich titles. Enticing, descriptive Pins drive clicks.
- Write optimized descriptions: Add keyword-packed, user-focused descriptions with hashtags to improve visibility and engagement.
- Use scheduling tools: Automate Pinning, re-Pinning, and content creation.
- Encourage engagement: Collaborate with influencers, create text overlays, post consistently, and track performance to grow your audience.
- Join group boards: Expand your reach by participating in boards with shared content. Use scheduling tools to streamline participation.
- Leverage visual search: Use high-quality, relevant images to optimize for Pinterest’s Lens technology and related searches.
- Experiment with ads: Explore Pinterest’s ad formats like image, video, Shopping, and carousel ads. Test to discover what works best for your brand.
Find the full guide at Search Engine Journal.
