Email subject lines that get opens. Let’s get into it:
- Get to the point in fewer than 50 characters.
- Use a familiar sender name — avoid “no-reply.”
- Use personalization tokens like “you.”
- Don’t make false promises—tell ’em what’s inside.
- Start with a verb.
- Use words like “invited” and “exclusive” to make people feel special.
- Create a sense of urgency or importance, but sparingly.
- When applicable, include numbers, percentages, or prices. Data catches attention.
- Ask a compelling question.
- If you’re here, you already know this one. Puns.
- Avoid all-caps and use exclamation marks sparingly.
- What happens if you use a question mark and an exclamation mark? Straight to spam!
Find even more tips and hall-of-fame examples at HubSpot.
