12 Tips for Better Email Subject Lines - Carney
The Daily Carnage

12 Tips for Better Email Subject Lines

Email subject lines that get opens. Let’s get into it:

  1. Get to the point in fewer than 50 characters.
  2. Use a familiar sender name — avoid “no-reply.”
  3. Use personalization tokens like “you.”
  4. Don’t make false promises—tell ’em what’s inside.
  5. Start with a verb.
  6. Use words like “invited” and “exclusive” to make people feel special.
  7. Create a sense of urgency or importance, but sparingly.
  8. When applicable, include numbers, percentages, or prices. Data catches attention.
  9. Ask a compelling question.
  10. If you’re here, you already know this one. Puns.
  11. Avoid all-caps and use exclamation marks sparingly.
  12. What happens if you use a question mark and an exclamation mark? Straight to spam!

Find even more tips and hall-of-fame examples at HubSpot.


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