….Aaaand back to marketing. Getting looks from our boss, like.
Did you know that, on average, website users read between 20-28% of the words on a page? Ouch. That 1,000-word blog post you spent hours writing and editing? Yeah, people are probably only reading about 280 words of it. Damn.
Luckily, Neil Patel has 12 tips for you to format your blog posts so that people read more of them (but hopefully all of them).
Here’s some of his tips:
- Frontload your blog posts. Get all the good stuff in first to hook readers and keep ’em hooked.
- Use a lot of subheads to break up your post and catch someone’s eye as they’re scrolling through your page.
- Blockquotes make a big difference – they break up text and likely include keywords that will catch a reader’s eye as they scan the page.
- Write in a conversational style. Check!
- Use Hemingway to keep your sentences and thoughts short. Complexity bores readers.
- W H I T E S P A C E. It’ll break up your text and make your post less intimidating to read.
Get all 12 tips in today’s Read.