One thing we’ve learned: No matter how smart you’re ChatGPTing, someone is always ChatGPTing smarter.
Pocket these prompts for your PPC efforts:
- “Create two Google Ads in an RSA format (using multiple headlines and descriptions) for an A/B test for ‘Ms. Hvac’s HVACs.’ Explain why the ads would make a good test.”
- “I need to create some responsive display ads for a Google Ads campaign. Please suggest images, headlines and descriptions for a meatless shepherd’s pie with spokesperson Paul McCartney. Lyric puns are acceptable.”
- “What can a person do from this page and why would they want to do it? [LP URL]”
- “Rewrite a headline for [LP URL] that explains [unique value proposition] and includes the phrase [keyword phrase].”
- “You are a [description of your ideal customer]. Give me 10 statements that describe what you want from a [product category]. Use normal, everyday language. Your output should start with the words “I want”, then give me a bullet list of the 10 statements.”
- “Please write a SWOT analysis for EGO power products.”
- “If I were going to run ads for Impossible Foods on the Google Display Network, what types of sites and channels should I target?”
- “Create a list of competitors for [my company] and their estimated monthly paid search spend.”
- “Please create a list of competitors to clickup.com. List the name of the company, the location of their headquarters, the size of the company (small, medium or large) and whether they are a direct or indirect competitor. Please compile the results in a table format.”
- “My conversions from paid traffic are down 20% month over month. What metrics and dimensions should I look at to find the cause?”
- “You are documenting a channel experiment where you tested the hypothesis that by [testing X] will achieve [desired outcome]. These were the results [Insert test results]. Write me an Experiment Summary answering the question, “What are the big takeaways from this experiment?”
- “Analyze the data with 3 key bullet points to share with executives in a succinct email format. Use numbers.”
- “I’m going to tell my client that paid search performance is down month over month because of seasonality. How might they respond that would challenge my conclusion?”
- “How might this fail?”
- “Write a brief email to a client asking for a $15,000 additional budget because there’s opportunity to increase lead volume below the target CPA.”
- “Using the DiSC profile, write one email for the Dominant personality and write another version for the Steady personality.”
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