Google has added 16 new features to its Ads Editor to improve your campaign efficiency:
- App Install Ads deep links.
- Automatically created Ad Strength assets.
- Asset source in asset report.
- Additional fields in Discovery product ads (Videos, Long headline, Path 1, Path 2)
- In-feed video ads.
- Text mode for selecting videos.
- Campaign level broad match.
- Video view campaigns.
- Search themes in Performance Max campaigns.
- Replace Text tool for product groups.
- Device targeting in Discovery campaigns.
- Brand settings for Search and PMax campaigns.
- Dynamic Search Ads features in PMax.
- Ad format controls for Video reach campaigns.
- Demand Gen ad group level location and language.
- PMax dynamic Search Ads upgrade tool.
Check out Search Engine Land to learn about each feature.
