Today we want to throw a little refresher your way about the importance of diversity in your content marketing. You should always test out new formats and channels when the same old content isn’t giving you the desired results.
Times shift and different users go through different ways of absorbing information. Sometimes visuals work best, sometimes it should be gamified.
Before you choose any content type, just be sure it can fulfill the right goals for your brand.
Your content should…
- Provide value
- Promote your brand/product/service
- Be targeted to your specific desired audience
- Actively move customers along the purchasing journey
- Be shareable
So here are the 17 essential types of content you can use for marketing:
- Case Studies
- Reviews or Testimonials
- Email Marketing
- Guides and How-Tos
- Interactive Content
- Social Media Posts
- User-Generated Content
Check out the full post by Search Engine Journal for all the deets and examples of each content type.