Creating content is a never-ending process for marketers. Content carries your meticulously crafted message and captivates audiences. Searching for content ideas is a large part of creating it.
Many of us have our go-to sources for content, but finding a few more is always helpful. Today, Backlinko is reviewing 17 untapped ways to find new content ideas.
- Use Google Image Tags. At the top of an image search, there’s a row of words related to the word you searched. Related words often mean related topics. Incorporate these into your topics by combining them with your overarching topic.
- Facebook Ad Library. Check out the Facebook Ads your competitors are running with a quick search. Focus in on paid ads for the content they’ve published. It’s quite likely this content is generating great results or else they wouldn’t pay for its promotion. Take note of what sets the content apart and what words and phrases are used in its promotion.
- Scan Blog Comments. Sometimes the search volume of a keyword doesn’t meet the level of popularity you’d want when piecing together new content. But don’t discount the keyword just yet. Take another look at what your readers are commenting on your blog. If they’re asking over and over for a piece of content, then don’t ignore them.
- Product Hunt. Head over to Product Hunt and find the top products of the day, week, and month. But rather than just writing about those products, write about the problems those products solve. You’ll tap right into some serious pain points.
Did you find these helpful? This is only the beginning, so check out the rest.
