On Friday, we shared a discussion about LinkedIn ads from our Facebook community.
Building on that, here’s a 10-step checklist to know when LinkedIn ads are likely to be a good fit for your business:
- You’ve achieved product-market fit. Without clear targeting, a defined core offer, price point, and value proposition, LinkedIn can be a costly research tool.
- Your target audience is active on LinkedIn. Just because you can target them doesn’t mean they’re logging in frequently enough to see your ads.
- Average Contract Value (ACV) exceeds $8,000. LinkedIn ads can be pricey, with lengthy sales cycles. Higher ACVs help ensure your pricing supports this investment.
- A website or landing page that already converts. You need a well-optimized site that can handle traffic and turn visitors into leads or customers.
- Monthly budget of at least $3,000 for 3 months. LinkedIn’s CPCs are high, so sustaining a consistent presence is necessary to guide your audience through different messages and stages of the buyer journey.
- An established performance across other channels. LinkedIn ads should be part of a broader marketing strategy, complementing efforts on SEA, SEO, email, affiliates, and organic social—not the sole focus.
- A well-set-up LinkedIn company page. Ideally, your LinkedIn page has informative content, regular posts, and over 1,000 followers.
- You have a CRM. This helps you manage leads and track engagement effectively.
- Bonus: Someone on your team actively posts on LinkedIn.
- Bonus: You have a highly visual product that performs well with image and video formats.
Get the full guide to LinkedIn ads from MRR Unlocked.
