How IG Changed in 2024

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Here are four major changes that reshaped Instagram in 2024:

1. Reach. Reels are still your best bet for reaching non-followers, and this applies particularly to smaller or newer profiles. That said, Instagram is trying to address creators’ concerns by redistributing reach back to other post formats. For that reason, carousels and photos are performing much better recently.
2. #NoMoreHashtags. Hashtags are a breeding ground for spam, which is why social media platforms hate them. They’re hard to manage. Instead of throwing them at the wall to see what sticks, look to optimize your Instagram SEO in order to rank better.
3. Links are dead. “Link in bio” and Story links typically don’t perform well—naturally, Instagram would prefer that users stay put. But DM automation has changed the game, connecting leads more directly to your offers.
4. Collabs are back. Collabs are the best way to gain targeted traffic organically, lifting your average engagement and boosting account growth. When things slow down, set up a collab.

Check out more from Marketing Harry on IG.

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