Search intent is the reason behind a user’s query. Here’s how to improve your content to match what users are searching for:
- Identify search intent: is it transactional, navigational, or informational?
- Think like your intended audience. What would they want to see?
- Review the SERPs for similarities in top-performing pages.
- Analyze your current bounce rate, CTR, and time on page.
- Consider mixed intent. Broad keywords with high search volume have various intents.
- Examine ambiguous intent.
- Use AI prompts to generate a list of likely search intents.
- Update title tags and meta descriptions to match intent.
- Use keyword clusters.
- Check the SERP features. Is there a People Also Ask box?
- Use the SERP features to your advantage.
- Use the right format.
- Include supporting entities.
- Leverage E-E-A-T (experience, expertise, authoritativeness, and trust).
- Align your copy with search intent.
- Get human feedback.
- Consider AI feedback.
- Make sure your CTAs align with intent.
- Keep optimizing!
Check out Search Engine Land for a closer look at these tips.
