2 Lids Are Better Than 1 - Carney
The Daily Carnage
Heinz Double Sided

2 Lids Are Better Than 1

We told you about Heinz shaking up the ketchup bottle game with a packaging (and logo) design that goes both ways—upside down or right-side up. This video does a good job of creating a problem and convincing us that we’ve been suffering all along. …Until now.


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