20 Inbound Trust Signals That Matter to Consumers

When it comes to consumer trust, these 20 inbound signals add up to the healthy growth of your brand:

1. Media coverage
2. Press releases
3. By-lined articles and op-eds
4. Blog guest posts
5. Sponsored content
6. Celebrity and influencer endorsements
7. Social media accounts
8. Social media responsiveness
9. Google business profile
10. Google Maps listening
11. Google reviews
12. Customer reviews on relevant sites
13. Glassdoor reviews
14. Participation in online forums
15. Participation in industry events
16. Directory listings
17. Wikipedia entry
18. Community involvement
19. Top ranking for branded search queries
20. High ranking for industry keywords

How many have you prioritized? Take a closer look at each signal at DMNews.

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