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Last year, Facebook consolidated its 11 original ad objectives. If you’re not a daily user, here’s a quick guide to the 6 Facebook ad objectives and when to use them:
- Awareness (previously Brand Awareness, Video Views, and Store Traffic): Choose this to introduce a new brand, break into a new market, promote a big event or festival, or launch a new product.
- Traffic:Â Choose this to drive traffic to a specific location, like a blog, an ecommerce site, or an app landing page.
- Engagement (previously Messages, Conversions, and Video Views):Â Choose this to increase organic reach and visibility, build a community around your video content, or increase attendance at an event.
- Leads:Â Choose this to get newsletter sign-ups, encourage webinar registrations, increase ebook downloads, or generate inquiries.
- Sales (previously Conversions and Catalog Sales): Choose this to drive product purchases, announce new collections, or promote offers and deals.
- App Promotion: Choose this to generate app installs quickly, encourage existing app users to engage with the app, and acquire new, long-term users.
Head to Wordstream for more on the new structure.
