Hailley and Brian of Buffer’s Science of Social Media are serving up sweet morsels of social media news in today’s Listen. From Twitter’s “Promote Mode” to Mark Zuckerberg’s New Year’s resolution to Snapchat’s multi-million dollar NYE party, we’re getting an insider look at what these top tidbits mean for the ever-changing world of social media.
Here’s the scoop, starting with a little reverse engineering on what you shouldn’t be doing on social media:
- (01:05) Biggest social media mistakes
- (01:30) Why most businesses fail to realize that social media is about creating and nurturing relationships
- (01:50) When social media is treated as a “numbers game”, it has no long time viability
- (02:20) What’s better? Reaching 5 highly-engaged people and building relationships with them or 15 semi-interested people that require twice the work to convert?
- (02:40) How to find the balance between the numbers and the relationships
- (02:50) Another big mistake: focusing on the “fun” branding without having a solid brand
- (03:05) What this “fun” branding is and how to focus on who you’re attracting instead
- (03:30) Ask yourself, what unique thing do you bring to the table?
- (03:45) The special things that make Buffer unique
- (04:15) Mark Zuckerberg’s New Resolutions (spoiler alert: he wants to “fix Facebook”) and how he plans on implementing it
- (06:35) Twitter’s “Promote Mode”
- (07:45) Buffer’s results when using this new program
- (08:25) Limitations of Promote Mode
- (09:10) Facebook’s latest updates and what they mean for the platform and its users
- (10:10) Snapchat’s huge NYE party and what happened when guests were prohibited to post photos on Snapchat… (Spoiler: they just posted on Instagram instead smh)
- (11:30) Seems like a pretty obvious flub, but a bold move on Spiegel’s part to try and urge his guests to live in the moment and not take photos…