A Magic 8-ball will work in a pinch when you’re deciding on whether or not to watch another episode of the Netflix show you’re binging. However, it won’t tell you what to expect in the world of digital marketing in 2021. Luckily, PR Daily wrangled 21 influencers’ top tips on the subject.
- Reinvest in getting to know your audiences. 2020 changed the way people interact with content and brands. While some of the changes are likely to stick, some are likely to revert to what we knew pre-pandemic. Reevaluate your messaging, content, and distribution channels so you don’t lose your audience during the gradual shift back to normalcy.
- Audit all your digital channels. In a new year, you might have ambitions to implement new systems and processes, but it’s important to assess what you already have in place. An independent audit can tell you many things you don’t know about what you’re currently doing. This will improve the effectiveness of what you have in place so you can make a better decision on taking on something new.
- Be especially sensitive to racial and other bias in marketing and PR introduced by AI algorithms. Social media networks often express bias in the way they bunch users into groups. As a marketer, it’s important to keep this in mind since backlash to these AI techniques may be on the horizon.
- Align your values with your value. Make sure you’re always true to your brand and don’t attempt to be something you’re not. After such a crazy year, customers will appreciate a consistent brand they can easily understand and even align with.
Read on for 17 more tips.