Ad headlines can be tricky little things. Shorter doesn’t always mean simpler. Sometimes, it’s the brevity that makes them more difficult to write. Crazy-good copy skills or not.
Even if your product or service is life-changing, it won’t matter if you can’t entice your audience to click on your ads.
Today’s Read focuses on how to expertly craft PPC ad headlines—with excellent examples to boot! Headlines that will pull in prospects, tempting click after click after click. Resistance is futile.
Alright, let’s check out some of these tips:
- Include Keywords
Don’t make your prospects guess what you sell. Make the connection between their search query and your ad crystal clear by including the keyword in the headline. - Ask Questions
Leveraging user intent is crucial to increase conversion rates. One way to do this is by asking the searcher a question with your headline. - Add a Little Humor
Keep in mind: What’s funny to one person might be offensive to another. If you opt to take this approach, A/B test your ads. - Include Numbers or Statistics
Many users respond well to empirical evidence, and hard data can be a trust signal. - Use Social Trends as Inspiration
Look at what people are talking about in your industry through social media and use that to inspire your headlines. Go to Twitter’s “What’s trending” section to see trending topics based on your preferences. - Make Use of the Character Limit
Don’t use unnecessary words or characters for its own sake, but make sure you take full advantage of the 25-character limit. - Focus on the Benefits
Resist the temptation to use your headlines to talk about how awesome you are. Instead, focus on how your product will make your customers’ lives better.
Still more helpful tips and examples to go →
