What do we want? Leads! When do we want them? Now!
At the end of the day (or really at the beginning of it) a marketer’s goal is to get more leads.
So let’s find a way to get you some more leads with today’s Read. Sound good?
Rather than just telling you about lead gen strategies, this blog includes examples from companies who have done each of the strategies.
We’re diving right in because there’s a lot to cover and this intro has already used up 91 words.
Some of our favorite strategies:
- Create a Community – Create a community to connect like-minded people in your industry. As discussions pop up, you’ll have the chance to make new connections and organically teach people about your product.
- Host a Virtual Summit – This is a cross between a webinar and a conference. You’ll have multiple speakers at different times throughout a given day. This will give you access to your speakers’ respective audiences.
- Send a Survey Instead of a Cold Email – Use a survey as a data gathering technique with your target audience. To your prospects, it will seem like an effort to get data on industry benchmarks, but it also gives you the opportunity to find your prospects weaknesses.
- Do a Live Challenge – This is when you publicly set a goal to achieve and you post updates on your journey. For example, Groove positioned their challenge around getting $100k in monthly revenue.
- Use Content Upgrades – These are the best. Basically, write a blog post about a topic, and then write a downloadable that includes more info on that topic. Put a CTA in your blog linking to that downloadable. Then, promote the heck out of that blog.
- Create a Blog Post that Targets Your Competitors – Chances are good that during the decision phase, your buyers are researching you vs. your competitors. Write a blog about that. Here’s an example from Lead Forensics.
Dang, that’s a lot for a Monday morning, but there are still 19 other ideas in this one.
