On a scale of 1 to 10, how well will your Facebook ads perform? That’s essentially what the Facebook ad relevance score asks. Naturally, a low score means that your ads won’t perform very well and a high score usually means great performance and lower advertising costs. We aimin’ for that 10.
Sooooo… how do you get your relevance score up to 10? We’ve got (some of) the tips for you right here:
- Understand and segment your target audience. Who’s your ideal customer? Build your ad targeting so that it’s built for that one person. Sure, they’ll be shown to fewer people, but those people will likely engage more.
- Target people who have already interacted with your ads or Facebook page. There are almost always going to be people who have clicked an ad or visited your page, but haven’t converted.
- Use eye-catching, engaging images. If you’re just using boring stock photos, you’re gonna have a bad time.
- Determine the best times to run your ads. It’s prettyyy unlikely that your audience wants to see your ad 24/7.
- Pay attention to ad frequency. If your audience is seeing your ad too much, they’ll get ad fatigue and your costs will skyrocket.