The sense of smell is a wondrous thing. It’s actually tied to memory, and 2degrees is trying to take advantage of that fact. If the internet had a scent, you just might think of your internet provider. So, 2degrees took a stab at conquering a new scent in this ad.
They’ve tasked Rhys Darby with creating the scent of the internet. This way you can light a candle and be reminded of work, or all those adorable cat videos you stumbled on when you couldn’t sleep.
What do y’all think? An internet provider running a candle giveaway… even if it does smell like the internet, we’re not sure about it. Just smells funny.
