3 Common Mistakes in Messaging  - Carney
The Daily Carnage

3 Common Mistakes in Messaging 

Who’s perfect? Certainly not us. We’re constantly using the Carnage sources as learning tools to improve our marketing. We love to see you win, and it’s a major bonus when we find articles, podcasts, and videos that help us, too. Today’s Read is one those times.

Here’s an important question to consider: Are you making these common mistakes that can confuse customers?

1. Talking about your history, your awards, how long you’ve been doing business, etc
“When our brains are bombarded with information that isn’t relevant to our survival, it tunes it out.”

2. Trying to communicate too much
Keep it simple (we’re working on this one). “Trying to communicate too much ends up paralyzing customers.”

3. Failing to open any “loops”
 “Your brain is hardwired to pay attention to what we call ‘open loops’…we pay closer attention to those things which aren’t completed…When we don’t open loops in our customer’s minds, they have no motivation to engage us.”

Dive in to learn more from this eye-opening article. 


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