We know, you hear the words “link building” and you automatically tune out. But stick with us on this one. Backlinks are a really important, 100% essential, super-big-deal part of SEO, and we’re gonna help you get a bunch of easy ones today. Your website will be creeping up those search results in no time.
- Search for mentions of your brand, domain name, and founders/execs names. For this, you’re gonna just use Google. Type in exact phrases for what you’re looking for (you might need an advanced search command). Manually check the top 50 – 100 results to make sure that they’re linking to the right place. When we do this for The Daily Carnage, the Google command we use is: “the daily carnage” -site:carney.co. That forces Google to find that exact string of words, but not on our own website.
- Find sites that list your competition. Again, you’re using Google. This time, search for mentions of your competitors. See if you can figure out why they’re mentioned on that site, and contact that site to see if they’ll mention you.
- Search for lists of people/companies with specific attributes. Let’s say, for example, you work for a woman-owned marketing agency. There’s likely a list of these types of businesses somewhere on the internet where you should be listed too.
This one goes way more in-depth than we could handle here so check it out for a deeper look.
Disclaimer: today’s Read is technically also a Watch, but there’s a transcript that goes with the video so we’re calling it a Read. Sue us.