If you grew up skateboarding in the 80’s or 90’s, there’s a good chance you owned a copy of Minor Threats’ Out of Step — or at least your brother’s friend did.
Punk rock has always been a mainstay in the skate community, but the lessons that stuck with us have shaped our approach to business and marketing.
This counter-culture taught us to be an outlier long before discovering the likes of Seth Godin or Gary Vee.
