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Stop chasing superficial link-building tactics. Instead, invest in creative, data-backed assets and form genuine partnerships.
When you offer something unique, valuable, and link-worthy, backlinks—and brand authority—follow naturally.
Here’s how:
- Publish data-driven industry reports. Become a go-to resource by collecting original, statistically significant data. Offer fresh insights with engaging design, interactive features, and clear narratives. Example: Buffer’s State of Social Report generated 2,800+ backlinks by packaging key findings with strong visual assets and wide collaboration.
- Create emotional, story-driven video content. Develop documentary-style videos that highlight customer stories or industry trends. Let your audience, partners, or customers be the focus. Example: Mailchimp’s Mailchimp Presents series gains media coverage and backlinks with every new release.
- Launch standalone resources and tools. Build microsites, directories, or tools that offer real utility and excitement. Collaborate with well-known brands to expand reach and authority. Example: Mention’s Influencer Marketing Stack gained 847+ backlinks by partnering with top brands and launching strategically.
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