4 Copywriting Techniques for Engaging Podcasts and Audio Presentations - Carney
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4 Copywriting Techniques for Engaging Podcasts and Audio Presentations

City skylines are their own works of art. While we can’t even grasp the logistics of erecting a skyscraper in a big city (maybe someday), we know that architects play a vital role.

Podcasts need architects too, lest they devolve into ramblings void of any comprehensive structure. In other words, planning is important. When you sit down to write out the general structure for your next episode, keep in mind these 4 copywriting techniques for engaging podcasts and audio presentations from Copyblogger.

  • Stories and anecdotes. Stories are fantastic for tying your topics to real events. Plan out some relevant stories so you don’t get stuck on unnecessary tangents. Thinking ahead about the stories you want to tell will allow you to be more intentional in your storytelling. Think about which stories will be most beneficial for your audience and stick to them.
  • Metaphors, similes, and analogies. You need some way to connect point A to point B. Metaphors, similes, and analogies can serve as bridges to easily bring a listener from where they are currently to where you want them to be. (There’s a metaphor right there for y’all.) Furthermore, metaphors can be persuasive and help break down confusing topics and any objections stemming from said topics.
  • Mirroring. If you’re trying to inform someone of a topic they don’t know much about, you’ll have to meet them right where they are. Ever look up a word in the dictionary and the definition includes the word you didn’t understand to begin with? Not very helpful. Use the words your audience uses so you can deliver your message in a digestible manner.
  • Mind’s eye scenarios. The imagination is a powerful tool. Prompt listeners to imagine the desired outcome they currently strive for. If they can visualize where exactly they want to be, you can influence the way they get there. Since you’ve put the listener at center stage, you can craft scenarios around them and reveal how the actions they take now can bring them to the outcome they’ve envisioned.

Keep reading for examples and other helpful tips.


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