4 Growth Opportunities Hiding in Recession - Carney
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4 Growth Opportunities Hiding in Recession

Soooo recessions. Kind of scary. But the more you know the less scary things seem. After all, this fam is the sharpest marketers we know.

To become more comfortable handling marketing strategies with a looming recession, we’re learning from Animalz about 4 potential growth opportunities.

1. Build audiences with cheaper paid advertising. It’s simple math, friends. More folks online, plus a decrease in overall media buy becomes a decrease in cost per acquisition. If this doesn’t scream opportunity to you then we’re not sure what will.

  • Experiment with ad messaging and audience targeting.
  • Run paid ads to gated resources and generate email sign-ups.

2. Ride the wave of growth from changing consumer behavior. Recessions prompt change. There’s no way around it. Start asking yourself, “what will the post-COVID economy look like?”

  • Pay attention to how your customers react.
  • Get creative with how your brand serves your customers.
  • Adjust marketing messages and search terms to your customer’s new needs.

For example, Zuora anticipates a growing demand for membership programs to allow consumers to support local, brick-and-mortar businesses.

3. Shift event budget toward content marketing. One big question mark lies with live events. Hosting a 100+ person event isn’t happening any time soon, and this uncertainty is affecting both B2B and B2C markets.

Animalz suggested using content marketing to fill that void. For example, live events can shift to webinars or podcasts.

4. Double down on search to overtake your competitors. People are keeping busy online. As a matter of fact, countries are seeing a 30-50% surge in total monthly internet usage (Cloudflare). Woah.

While your competitors are pulling back marketing efforts in fear of a recession, take advantage of the power in search content. In the long run, you’ll have a clear advantage with built-up evergreen content, consistent traffic, ranking keywords, and backlinks.

Head over to Animalz for more details. You know what to do!

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