Apps, sites, even the metaverse, are digital products and systems that can fall apart without user-friendly navigation. One of the biggest starts to a strong user interface and user experience design is the information architecture (IA).
IA use cases have changed a little bit with new tech. Here are some current trend (and a few predictions) for IA that marketers and designers should know before they tackle a new digital product.
- Remote Collaboration: Creating IA should not live in a bubble. Trends in IA tools include more robust software with multiple-user feedback options are the new norm.
- AI Optimized IA: We’re going to see a big influx of “chicken before egg” data scenarios as machine learning continues to grow. We can make educated decisions when making an IA, but might need the precision of data where artificial intelligence give IA a boost. On the other hand, your data is only as good as it is organized. So that AI is gonna need data architecture of its own.
- Metaverse Navigation: We get that not every brand is metaverse ready (yet), but there’s a possibility that we will be using it as the primary experience for marketing and shopping. Designing IA for AR/VR involves spatial thinking and location-based data.
- Zero UI: The future of interfaces is…there are none. The metaverse is a digital transformation in itself, but what if you just continue to remove barriers of traditional navigation? Instead of IA using technical navigation, we may be continuing to use more toward “natural” methods like speech, touch gestures, and glances. That means creating IA that plays by a different set of rules that don’t always include screens.
Check out Slickplan’s full post for more IA trends and practices happening now.