Boost recall on your radio and podcast ads with these 4 essential components.
- Sonic branding. Super sticky auditory stimuli—from short but catchy sound logos to entire brand anthems and iconic taglines—is the most effective way to improve brand recognition.
- Music. Ads with on-brand songs, melodies, and jingles are more memorable than those without, driving purchase intent, recall, and enthusiasm.
- Voice. Ask not “who?” but “how many?” Interestingly, ads that utilize multiple voices and two-way banter perform better than those with just one voice actor.
- Messaging. The key? Get your brand name in the script 4 or more times. Plus, think of this disclaimer boilerplate as an extra creative space. Bonus: aim for :30 in length, unless you’re in the retail industry, which does better at :15.
Check out the full study at Audacity.
