Answer this question in 5 words or less: what’s your content promotion strategy?
Trick question! You shouldn’t be able to answer that in 5 words or less because the success of your content relies on more than just writing quality content. Successful content is always promoted successfully too. If you’re just clicking “share” on Facebook, Twitter, and LinkedIn, you’re totally not doing enough.
So, what should you be doing? Yes, obvious things like emailing your list, running Facebook ads, and promoting your content on relevant industry forums, but what else? This article from the Content Marketing Institute has a few out-of-the-box ideas:
- Use Facebook Live. Yep, you can use Live to promote your new content. The reach of Live is huge. Way bigger than just relying on organic reach. All you need to do is go Live and talk a little bit about your new blog post. All of your followers and fans will get a notification. Check out Buffer for some inspiration on using Live for promotion.
- Create static Facebook videos. Non-live video is another tactic that works well with Facebook’s algorithm. Create a summary video of your new blog post with a link in the description to the post. Hubspot kills it with this tactic.
- Create Instagram Stories. Instagram isn’t link-friendly, and unless you have more than 10k subscribers, you can’t add links to your Stories. What you can do is put a link to your new blog post in your bio, and create a story about it. You can use video or static images for these Stories. Just make sure they’re engaging.
- Engage with Snapchat. This is the one idea in the article that we don’t agree with. We tested Snapchat last year and it was a total flop for us. But, that doesn’t mean it’s not right for other brands. Test it for yourself!
- Bonus tactic not in the article: LinkedIn launched native video for users late last year. Use your CEO, Director of Marketing, or whoever’s account to publish videos!
