Should you be using Instagram stories for your business?
Wait for it…
Heck yes.
Before we talk about 4 ways to use stories, let’s go all Simon Sinek and talk about the “WHY.”
- You can integrate CTAs in your stories
- You can show you’re a real, authentic brand
- Ads are pretty cheap compared to other platforms
There’s your why. Here’s your how.
- Company culture: It’s 2019. People want to know who they’re doing business with. Stories provide a great chance to showcase your culture and what’s important to you.
- Collaborate: Whether it’s an influencer or another company, IG takeovers provide a great way to engage with different fanbases. Start small with micro-influencers.
- Show that you know: Stories provide a great way for companies to show they know what they’re talking about. A prime example would be having your senior leadership discuss the why and what behind your brand.
- Episodic content: There aren’t enough brands taking advantage of this form of content. This is a great opportunity to demo your product, break down FAQs, simplify technical concepts, etc.
Now go forth and tell stories.
P.S. Share your handle in the Facebook group so everyone can watch.
