Whenever we see an interview with Seth Godin, we jump at the opportunity to listen, knowing we’ll glean something valuable from his humanistic thinking. His profound, well-reasoned voice is a welcomed reprieve from the noisy, muddied waters of the marketing world.
Today’s Listen is an excellent example of Seth’s thoughtful observations of this world, and how to be truly successful in an industry that is churning out content at factory-fast settings.
Seth is welcomed on at 3:15. He challenges us to think differently about marketing and, of course, to make more meaningful connections with consumers. As he discusses, don’t just find an audience for your product, find product for your audience. Don’t just tell your story, invite them into it.
“Today is different than 50 years ago. 50 years ago, you had to reach the entire audience before you got any feedback. Now, you can have 100 people read your book and find out what happens. Now, you can put something on YouTube for a day and then take it down. There are so many ways to engage with your market. Say, ‘Here it is,’ and then see what they do.”
Here’s what else is covered:
- How to ship your projects quickly without sacrificing quality
- Why the old models of marketing are failing and what it takes to succeed today
- The psychology behind why people buy (most of us miss it)
- The perils of not understanding the world we’re marketing in
- Why now is an ideal time to be a creative person
You know you wanna tune into this one.