Here are 5 common pitfalls of setting your Google Ads location targeting:
- Avoid gut decisions: Don’t rely solely on personal biases and experiences; use data from Google Analytics to understand where your prospective customers are coming from and how well they convert.
- Don’t target based on demographic profile: Towns and cities have diverse populations, so don’t restrict your location targeting solely based on demographic profiles. Focus on improving ad targeting for specific demographics and other audience signals.
- Don’t over-rely on CRM data: While CRM data can be valuable, customers may search from various locations. Use CRM data as a starting point for analysis but not as the sole determinant for location targeting.
- Be cautious with radius targeting: Setting a radius for location targeting can have an exponential impact on the audience reached. Reducing the radius is a way to control campaign costs.
- Regularly revisit your targeting: Locations, people’s habits, and search behaviors change over time. Revisit and update your location targeting settings at least every six months to ensure your campaigns remain effective.
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