“How important are backlinks, really? What about on-page SEO and site architecture? LSI?” If you’ve ever asked yourself these questions or wondered, “What in tarnation is LSI?” then come on down to today’s Read.
The folks at Fieldbloom are serving up the answers, courtesy of John Doherty’s expertise. He’s the CEO and founder of Credo, a site that matches businesses with verified, reputable SEO and digital marketing providers. They asked him to share some of the common misconceptions he sees in SEO practices, plus how to fix them.
Let’s take a look:
1) Does Link Building Matter?
Misconception: Social media has replaced the need for link building.
Reality: Link building is still the #1 factor in your Google rankings.
So, how do you earn those quality backlinks? Create master articles on subjects people care about and leverage subject authority! More on these tips in today’s Read.
2) Usage Metrics: How Important Is Bounce Rate?
Misconception: Shaving milliseconds off your bounce rate will boost SEO.
Reality: Usage metrics matter, but not as much as you’d think.
If you worry about your bounce rates before settling on a solid SEO foundation, you’re gonna have a bad time. John recommends focusing on the basics—like building pages with long-tail keywords and making sure those keywords are being used by your target audience.
3) What’s the Deal with On-page SEO?
Misconception: On-page SEO doesn’t matter/you can’t optimize it enough to increase traffic.
Reality: It’s nuanced, but on-page SEO factors do matter.
Basically, some “on-page” SEO techniques really don’t matter, but others do. Here are some that John believes are worthwhile: (1) Internal linking, (2) Good site architecture/navigation, and (3) Proper use of HTML and headers. Basically, make sure those Google bots can crawl your site and feature your content.
Okay…before we go overboard here, we’re leaving the rest up to the article below. Dive in and make a splash with your newfound organic reach!