Instagram is a great resource to build brand awareness. Unfortunately, there are a lot of other brands trying to do the same thing. So how do you beat them out? Let’s break down the steps you need to take to get ahead of the crowd.
Step 1 – Get a Sense of Industry Standards
The best part of performing a competitive analysis for Instagram is that it is entirely customizable based on your brand’s needs. That means you choose the metrics you’d like to track. Each industry approaches social media differently so see what the top leaders are doing in your industry as far as posting cadence, content type, creative style, followers, engagement rate, and audience growth.
Step 2 – Who is your Competition?
If you are looking for new fish to fry or trying to discover competition you weren’t aware of, there are a few things you can do.
- Track the relevant hashtags and topics to your brand and note what brands are showing up within the feed.
- Get an Instagram Competitive Analysis to collect data and insights on what those competitor accounts are doing on Instagram.
Step 3 – Have the Right Tools
As far as social media tools go, you need something powerful to handle analytics as well. Dash Hudson offers advanced social media publishing and strategy features, competitive insights included. Not only can you gather insights and benchmark against competitors and industry leaders, but you can also get visual intelligence insights for improving your content more strategically.
Step 4 – Steal a Little, in the Name of Better Content
Start by identifying any gaps in your content in comparison to your competitors. What can you replicate better? Develop a content creation plan with your team that uses inspiration from some of these content gaps while adding experimentation of your own. Remember that users aren’t looking for carbon copies of brands they already follow. They’re looking for content that does it better.
Learn more about gaining competitive insights and benchmarking on Instagram from Dash Hudson.