There’s no debating the fact that Facebook’s organic reach is, for a lack of better words, garbage. It’s really bad. That’s why we were super stoked to find this podcast with Rachel Miller. Rachel is the goddess of Facebook organic reach. Some of her organic posts get seen by over a million people. That’s, like, a lot of people.
And today, she’s giving away her secrets to building a Facebook page that still gets hella organic reach.
Okay, here’s the good stuff:
- (7:37) Build a niche neighborhood. Think of your Facebook page as a family instead of a competition. Your competitors are people you should collab with instead of trying to block out. What’s that saying? A rising tide lifts all boats? Think like that.
- (9:10) Facebook is like a search engine. When other pages link to your page, it helps Facebook understand that your page is a good one.
- (13:29) Use Facebook’s fairy dust to get more engagement. That means finding content that is already working well on Facebook, and use it on your page.
- (20:50) Don’t look like a brand. Basically look at what other brands do, and do the opposite of that.
- (22:31) Rachel talks about the formula that made some of her posts go viral — really viral. Like, seen by over 1,000,000 people viral.
- (26:44) Phrases like ‘like this’, ‘share this’, ‘tag a friend’, etc. are a few banned words that actually kill your organic reach!
- (29:39) Ask simple questions to get people to engage with your page.
- (38:55) Your Facebook strategy should change when you’re over 100,000 followers.
Dang, this podcast is so good, but we couldn’t fit everything in.
