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On LinkedIn, live streams get 7x more reactions and 24x more comments than standard video posts.
Alexandra Rynne, LinkedIn Ads’ award-winning content strategy lead, outlines five smart strategies to get the most from LinkedIn Live Events.
Here’s a breakdown of the key takeaways:
1. Schedule early and promote strategically. Give your audience time to plan and register. Use organic promotion plus LinkedIn Live Event Ads to expand your reach and cut costs per registration by up to 40%.
2. Stick to proven formats first. Start with high-performing formats like product launches, fireside chats, and panel discussions. Keep broadcasts between 15 minutes to 2 hours for maximum engagement.
3. Think like an attendee. From the moment someone sees your invite to watching the replay, their experience matters. Notify your audience, make the event easy to attend, and follow up with content they can revisit or share.
4. Make it memorable. Keep people curious, engaged, and participating. Use teasers, interactivity, and even pre-recorded content to make the experience dynamic.
5. Focus on one objective at a time. Clarity is key. Whether your goal is brand awareness or lead generation, don’t try to do it all at once. Phase your strategy and repurpose content for future campaigns.
Head to the LinkedIn Marketing Blog for more.
