When social media is concerned, a lot can change in a matter of a year. Heck, a lot changes every month. Remember when Campaign Budget Optimization or In-Stream Video Ads weren’t a thing? Updates fly when you’re having fun.
To keep you on par for the course, Adespresso has outlined the top tricks for making sure your video ads remain top-notch—exemplary examples included!
Let’s see what the best video ads can teach us:
1. Make your video ads as short as humanly possible.
We should all know this one already. But the format for Facebook and Instagram video ads is 60 seconds! Take a note from successful video ads and don’t make them nearly that long. According to Wistia, people stop watching online videos just seconds in.
Battle our now-goldfish-brains by getting your message across in time by:
- Putting the important details in the first 5-10 seconds
- Making sure the entire video remains specific
Check out this quickly-captivating ad by Velocity Black.
2. Incorporate design to make your ads look highly-produced.
With all the simple video editing tools out there, you don’t need a professional to produce a professional commercial.
For example, this ad by Baked turns a simple shot of coffee being poured into an amateur short film with a tilted lens, natural lighting, and pro-looking title slide. Plus, it’s a GIF! Hypnotic…
3. Pair your IG or FB ad campaign with a specific product launch.
Catch viewer’s attention by using video ads in unique ways, like showing behind-the-scenes footage to drum up anticipation. Releasing teasers is a great way to make your social media followers feel like they are a part of something exclusive, which can help build customer loyalty.
Still a couple more to go, plus key visuals and examples →
