The way your mom talks about you vs the way your ex talks about you is vastly different. Mom touts you as the brightest and most talented person in the world – if moms could interview for jobs on our behalf, we’d all be Fortune 500 CMOs. On the other hand, what your ex says about you might be less endearing.
Sure, there are advantages in not listening to what people say, but what people say can definitely affect you for better or for worse. You can think of backlinks as people talking about you. Some are welcome, but others you’ll want no association with (please stop DMing me.) Neil Patel is helping us take note of 5 types of backlinks you don’t want.
- Links From Spammy Sites. Sometimes you’ll find a backlink from a site that has absolutely nothing to do with you. Worse yet, sometimes the site contains inappropriate content that could serve to tarnish your reputation if things get out of hand.
- Links From Link-Mill Websites. Building up a repertoire of backlinks helps you gain authority in Google’s eyes, but the links have to be authentic. There are plenty of places you can pay for links, but many of them don’t offer any real value that will work in your favor. Focus on creating high quality content and the links will come.
- PR Release Links. It’s exciting to announce something new for the world to see, and a press release is a great way to garner attention. However, a keyword-heavy press release filled with backlinks is not the kind of press release that will help your SEO.
Study up on the last two types from Neil Patel.
