Trying to keep up with all the latest marketing news is like trying to count all the Halloween candy you’re going to be getting tonight (how old is too old to go trick or treating?). There’s too much of it and some of it sucks. And by the time you count it, you’ve probably eaten some. Oh, and your annoying friend has dropped in a few of those candies in the nondescript orange and black wrappers, totally throwing off your count.
Yeah, keeping up with marketing content is totally just like that. There’s a ton of it, and it’s hard to keep up.
The Science of Social Media is doing their part to catch some of the stuff we’ve all missed. This episode sums up 5 social media studies that have flown under the radar for the past few months.
Take it away, Buffer…
- (0:58) Facebook is two times more popular than the next most popular social network. And 79% of US adults use Facebook regularly.
- (6:17) 62% of US adults primarily get news on social media.
- (7:51) That means that sharing news relevant to your audience is a great way to build relationships with your audience.
- (8:14) Social media is proven to increase consumer loyalty, brand perception, and word of mouth.
- (8:51) If you can humanize your brand on social media, you’re much more likely to be able to increase consumer loyalty.
- (10:12) Gamification increases interaction on social media.
- (11:04) Simple “challenge” posts like “spot the difference in these two images” are a simple, but fun, tactic to increase engagement.
- (11:53) Posts designed to pique curiosity work really well when there isn’t a link (just use text, a video, or an image).
- (12:45) Fantasy posts like “what would you do with a $7,500 shopping spree?” are always great for engagement and discussion.